The tourism sector within the Gulf Cooperation Council (GCC) is experiencing a significant transformation, driven by investments in infrastructure and a focus on experience-driven growth. The Connecting Travel Insights Report 2025, powered by Mabrian, a renowned global travel intelligence platform, identifies critical opportunities for advancement within the region, highlighting the importance of enhancing air connectivity, guest experiences and capitalizing on high-potential segments such as bleisure travelers and the younger demographic.

In this second annual report developed by Mabrian, which draws on over 30 global data sources, key findings were revealed at a recent luncheon during Arabian Travel Market in Dubai, partnering with Connecting Travel, a leading media outlet in the Middle Eastern travel industry.

The report elaborates on four significant trends shaping the GCC’s tourism landscape:

Trend #1: Enhancing Air Connectivity to Increase Inbound Travel

The GCC’s growth in global tourism is anchored by strong air connectivity, forming a crucial triangle among Saudi Arabia, the UAE, and Qatar. According to Mabrian, these countries have witnessed considerable growth in international air capacity, thereby promoting long-haul leisure arrivals as a goal.

Trend #2: Elevating Travel Experiences as Key Differentiators

With a focus on exceptional travel adventures that merge local culture and international brands, the report indicates the need for GCC countries to improve on-location services to attract high-value repeat visitors.

Trend #3: Importance of Overall and Mid-Range Guest Experiences

Guest satisfaction is vital for encouraging longer stays in leisure travel segments. Reports indicate that experiences must be improved throughout various accommodation categories, not only in luxury offerings.

Trend #4: Targeting Emerging Demand Segments for Leisure Travel

Key demand segments like bleisure and younger travelers present a substantial opportunity for the GCC. Capturing interest within these demographics could significantly impact overall tourism growth in the region.

In summary, the Connecting Travel Insights Report 2025 showcases the GCC’s progress towards becoming a premier global travel and tourism hub, emphasizing data intelligence as an essential tool for anticipating trends and maintaining high industry standards.