Global luxury and experiential travel network Virtuoso expanded its already extensive portfolio by welcoming over 100 hotels and resorts into its preferred partner portfolio over the past year.

With over 1,800 preferred hotels and resorts epitomizing luxury, Virtuoso’s savvy clientele flock to its curated collection, which was reflected in the increased average daily rate (ADR) of US$1,540 in 2024, up three percent from 2023.

Virtuoso’s distinctive Hotels & Resorts program encompasses a diverse variety of accommodations, ranging anywhere from expansive properties such as onefinestay’s more than 5,000 villas and residences and the 4,750-room Wynn Las Vegas, to intimate stays like Ladder, a Ted Turner Reserve in Caballo, New Mexico, and Moto Nao Nao, a private island with three villas in French Polynesia.

Almost half of Virtuoso’s preferred hotels have fewer than 100 rooms and over a quarter of them have less than 50, ensuring that travelers have options for whatever they’re seeking, from a quiet, intimate setting to a bustling holiday.

Upcoming Opportunities in 2025

This year, the network anticipates some of the industry’s most exciting hotel openings through the Virtuoso Preview Property program, which provides early access to Virtuoso’s influential advisors for training, networking, sales, and marketing efforts.

Preview Properties for 2025 include:

• The St. Regis Aruba Resort (Palm Beach, Aruba / Opened January 2025)
• Capella Taipei (Taipei, Taiwan / Opened March 2025)
• Corinthia Grand Hotel du Boulevard Bucharest (Bucharest, Romania / Opened March 2025)
• Jumeirah Marsa Al Arab Resort & Residences (Dubai, UAE / Opened March 2025)
• Aman Nai Lert Bangkok (Bangkok, Thailand /Opened April 2025)
• Orient Express La Minerva (Rome, Italy / Opened April 2025)
• Sax Paris, LXR Hotels & Resorts (Paris, France / Opened April 2025)
• Waldorf Astoria Osaka (Osaka, Japan / Opened April 2025)
• Fairmont Golden Prague (Prague, Czech Republic / Opening May 2025)
• Giza Palace (Giza, Egypt / Opening May 2025)
• Rosewood Amsterdam (Amsterdam, Netherlands / Opening May 2025)
• Waldorf Astoria Costa Rica Punta Cacique (Guanacaste, Costa Rica / Opening May 2025)
• Fairmont Tokyo (Tokyo, Japan / Opening July 2025)
• Corinthia Rome (Rome, Italy / Opening Summer 2025)
• Faena New York (New York, NY / Opening Summer 2025)
• Park Hyatt Los Cabos at Cabo del Sol (Cabo San Lucas, Mexico / Opening Summer 2025)
• Waldorf Astoria New York (New York, NY / Opening Summer 2025)
• The Cooper (Charleston, SC / Opening October 2025)
• One&Only Moonlight Basin (Big Sky, MT / Opening late 2025)
• Orient Express Palazzo Donà Giovannelli (Venice, Italy / Opening late 2025)
• Airelles Venezia (Venice, Italy / Opening January 2026)

Insights for 2025

According to Virtuoso’s proprietary data on luxury travelers across 17 global markets, suites and villas are in high demand, with 38 percent of global respondents planning to book a suite and 27 percent intending to book a villa. Insights show that travelers from the U.S., Mexico, Brazil, UAE, Saudi Arabia, India, China, Hong Kong, and Australia are more likely to book suites, while villa bookings typically come from travelers originating from Mexico, UAE, India, China, and Australia. Virtuoso launched Villas Spotlight and Suites Spotlight consumer marketing campaigns to showcase the unparalleled luxury of select partners. These spotlight campaigns are designed as visually-rich landing pages on Virtuoso.com to inspire consumers to contact an advisor.