Embracing a new standard on Muslim hospitality, Megaworld Hotels & Resorts (MHR) stands tall as the Philippine Department of Tourism (DOT)’s leading partner when it comes to promoting the country to Muslim tourists. 

As of press time, India, Indonesia, and Malaysia continue to be MHR’s largest Muslim source markets, collectively contributing to a 40% increase in Muslim stays and a 58% growth in revenue from January to March 2024.

Since the signing of the Memorandum of Understanding on May 6, 2024, at the Arabian Travel Market in Dubai, MHR has taken the lead in supporting Muslim tourism growth across its 13 hotels certified as Muslim-friendly by DOT.

According to Cleofe Abiso: “The milestones we have achieved in Muslim-friendly hospitality would not have been possible without the invaluable partnerships we have built with the Department of Tourism, local governments, and our certification bodies like the Halal International Chamber of Commerce and Industry of the Philippines. Together, we share a common vision of positioning the Philippines as a welcoming and inclusive destination for Muslim travelers.”

Abiso added that collaboration with such partners has enabled MHR to set new standards in the Philippine hospitality sector. From being the first hotel group to achieve 100% Muslim-Friendly Accommodation accreditation to pioneering projects like Marhaba Boracay, MHR believes that sincere collaboration can truly transform the Philippine tourism landscape.

Emerging Trends The rising demand is reflected in broader national tourism trends. According to DOT, the Philippines recorded 630,000 Muslim visitor arrivals in 2024, marking a 23% increase compared to 2023. Malaysia remains the top source of Muslim tourists, with many visitors traveling in large family groups year-round.

A Commitment to Diversity MHR is proud of its Sampaguita brand of heartfelt Filipino service, showcasing values such as love, honor, dignity, and healing in every aspect of its operations. As the first and largest Filipino hotel chain to achieve 100% accreditation as a Muslim-Friendly Accommodation Establishment (MFAE), MHR recognizes the significance of Halal dining, ensuring that its kitchens across its properties are Halal-certified.

In partnership with the DOT and the local government of Malay, Aklan, MHR launched Marhaba Boracay last September 10, transforming a portion of Boracay’s pristine beach into a dedicated Muslim-friendly zone with amenities designed for Muslim families, particularly women and children.

As Muslim travelers continue to discover the beauty of the Philippines, MHR remains committed to creating heartfelt, meaningful experiences.