The 32nd edition of the Arabian Travel Market begins today at the Dubai World Trade Centre, featuring over 2,800 exhibitors and 55,000 tourism professionals from 166 countries. This year, 67% of the exhibitors come from abroad, highlighting the event’s global significance.

Under the slogan “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” ATM 2025 will focus on connectivity and its role in sustainability and inclusion in the travel industry. Two new halls have been added and conferences will be hosted on three stages.

ATM Travel Tech will showcase a Startup and Innovation Zone along with the Startup Battle, while launching IBTM@ATM, aimed at linking business event buyers with exhibitors. The ATM Conference will offer insights from over 200 industry experts.

Andalusian Tourism will be present at ATM until May 1st, targeting professionals and business people in the tourism sector, with a special focus on the Asian tourist profile from countries like the United Arab Emirates and India.

Over the four-day event, professional meetings will take place with tourism intermediaries from various countries. Andalusian Tourism will have a counter, a shared work table, and a designated area where several Andalusian companies will meet with agents and operators from the industry, located in the Turespaña booth.

Marbella is sending a delegation to Dubai to participate in the Arabian Travel Market. The delegation, led by Mayor Ángeles Muñoz, aims to strengthen the Andalusian representation at this important event. This marks Marbella’s second appearance at the fair, which serves as a vital platform for promoting the city’s offerings in the key Middle Eastern market. Throughout these four days, the delegation will conduct a busy work agenda with key tour operators, travel agencies, and media from the region encompassing the Gulf Cooperation Council (GCC) to promote political and economic integration.