The Advantage Travel Partnership has announced a collaboration with Princess Cruises to host its 2025 Latitude Cruise Conference aboard the Sky Princess from 14th to 18th October. The cruise starts from Southampton and ends in Hamburg, Germany.

This year’s conference, themed “The Sky’s the Limit”, will include three nights onboard and various shore excursions in Hamburg.

John Sullivan, the commercial director of Advantage Partnership, expressed excitement about this annual event being a highlight in the travel calendar, promising to support businesses wanting to grow in the cruise sector.

Jonny Peat, senior commercial manager at Advantage, noted that attendance has been increasing over the years, and this upcoming event will feature insights from senior cruise industry leaders.

Eithne Williamson from Princess Cruises highlighted the opportunity this conference provides for delegates to strengthen connections and experience the unique offerings of Princess Cruises firsthand.