Japan Airlines Steps Up as Sponsor for 2025 Shiseido JAL Ladies Open
Japan Airlines (JAL) is set to sponsor the upcoming Shiseido JAL Ladies Open, scheduled for July 3-6, 2025, at the Totsuka Country Club West Course in Yokohama, Kanagawa Prefecture. This tournament marks the 17th event of the Japan Ladies’ Professional Golf Association (JLPGA) for this year.
JAL has previously backed various sports initiatives, with this being its inaugural sponsorship of a women’s professional golf tournament. The airline aims to inspire aspiring female golfers while enhancing its brand recognition and taking progressive steps forward in its sports sponsorship endeavors.
Under its mission of connecting people and regions through its operations, JAL acknowledges the value of sports in fostering emotional ties and community connections. The company supports athletes and fans’ safe travels, organizes immersive travel experiences paired with sports events, and collaborates with local tournaments to promote sports as well as regional growth.
Additionally, JAL strives to advance public well-being by nurturing relationships built through travel. Its initiatives focus on holistic health encompassing physical and mental well-being, social relationships, and environmental sustainability. Golf, a sport embraced by all ages and genders, aligns nicely with these principles of well-being.
Through its sponsorship of the Shiseido JAL Ladies Open, JAL dedicates itself to delivering enriching experiences not only for competitors and spectators but also for local communities, while linking the diverse values that sports embody to future goals.
