Shinsegae Department Store presents ‘The Heritage,’ a newly restored cultural center situated in Myeong-dong, which ties together Seoul’s rich cultural history with modern luxury.

Located centrally in Myeong-dong, one of Korea’s oldest commercial districts, this site draws millions annually. Recognized as Korea’s favorite tourist destination, it maintains a vibrant atmosphere for shopping and cultural experiences.

The opening of ‘The Heritage’ marks a significant addition to the area, transforming a historical building that once served as a bank into a modern hub of culture. After a decade of renovations, the building preserves its architectural beauty and serves as a public venue for art and local craftsmanship.

The upper levels feature the House of Shinsegae Heritage, dedicated to showcasing traditional Korean arts, while the fourth floor boasts a museum with artifacts reflecting the evolution of Korea’s retail industry. Notably, iconic luxury brand boutiques, including one from CHANEL, are seamlessly integrated into the historic fabric of the building.

In conclusion, ‘The Heritage’ aspires to become the heart of modern Seoul, inviting both locals and tourists to explore a blend of heritage and contemporary commerce.