Amadeus, a global leader in travel technology, has announced a significant expansion of its collaboration with Omeir Travel Agency, aimed at fostering growth through productivity and advancing seamless travel solutions.

This partnership highlights both companies’ commitment to providing smart, personalized travel experiences, transforming how we travel over the coming years.

Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, expressed excitement about the partnership, stating, “We are delighted to strengthen our relationship with Omeir Travel Agency, a distinguished leader in the UAE’s travel sector. This partnership is a testament to our shared vision of transforming travel through innovative technology, ensuring that we continue to meet the demands of modern travellers.”

Abdulla Bin Omeir, CEO at Omeir Travel Agency, emphasized the project’s importance, saying, “The extension of our partnership with Amadeus marks a pivotal moment in our journey towards delivering exceptional travel experiences. By harnessing Amadeus’ innovative technology, we are set to redefine what it means to travel, making every journey smoother and more personalized than ever before.”

This partnership acts as both a technology alliance and a strategic move aligned with the evolving needs of the global travel industry, focusing on enhancing the customer experience at every touchpoint.

With this renewed collaboration, Omeir Travel Agency will leverage Amadeus’ cutting-edge technology to significantly improve service offerings for traveler convenience and engagement.

The initiative will include the implementation of the New Distribution Capability (NDC) aggregator solution, providing Omeir with access to richer airline content and personalized booking options, as well as streamlined booking processes across various providers. The expanded agreement will also allow Omeir to access hotel content through Amadeus Value Hotels—a program aimed at competitive pricing and flexible travel offerings.

Additionally, Amadeus will furnish Omeir Travel with key data analytics capabilities through Agency Insight Productivity Tracker, granting the agency access to valuable insights that enhance decision-making processes.