Accor Reveals Japan's Untapped Treasures with Grand Mercure and Mercure Hotels
Explore regional Japan through Accor's Grand Mercure and Mercure Hotels, focusing on hidden gems and cultural experiences.
Accor Reveals Japan’s Untapped Treasures with Grand Mercure and Mercure Hotels
Celebrating Authentic Cultural Experiences in Lesser-Known Destinations
Japan’s regional wonders await discovery, offering a tapestry of natural beauty, rich traditions, and heartfelt local connections. For those seeking more than the well-trampled tourist paths, Accor, a global leader in hospitality, invites travelers to uncover the authentic charm of Japan’s lesser-known destinations through enriching stays at Grand Mercure and Mercure hotels.
These hotels serve as gateways to the unique traditions, natural beauty, and warm hospitality of local communities across Japan, from the northern reaches of Hokkaido to the tropical allure of Okinawa.
According to the Japan Tourism Agency, there has been a 36.1 percent increase in international visitors to regional destinations since 2019. Areas like Oita Prefecture’s Beppu and Wakayama have captivated travelers, while Matsushiro in Nagano has gained popularity among Australians for its winter sports and serene environment.
Varied Experiences Offered
Accor expanded its footprint in Japan with the opening of over 20 hotels in 2024, thoughtfully located near hidden treasures, providing perfect bases for exploration. Grand Mercure celebrates local heritage through immersive experiences that highlight national culture, while Mercure unveils treasures surrounding each address, inviting guests to experience the vibrant charm of the local neighborhoods.
#HanareTabi: Embracing the Art of Regional Exploration
Accor’s #HanareTabi travel initiative celebrates the hidden beauty of Japan’s remote corners. Central to this experience is Musubi-Bito, a program featuring local guides who connect guests to their destinations, sharing intimate insights into local culture and traditions.
Featured #HanareTabi and Musubi-Bito Gems
- Explore Kannawa Onsen Town with Spring Hunter Kiriko Toyoshima: Join Ms. Toyoshima to discover the steam-filled alleys of Kannawa Onsen and learn about hot spring history, savoring the famous mushi-yu along the way.
- Walking the Historic Kumano Kodo in Pilgrimage Attire: Engage with a Musubi-Bito guide while walking the historic pilgrimage route at Grand Mercure Wakayama Minabe Resort.
- Indulge in Shinsu’s Unique Flavors: At Mercure Nagano Matsushiro Resort, guests can enjoy local delicacies and relive the historical healing legacy of Matsushiro Onsen.
Tranquility and Flavors in Zao’s Majestic Setting
At Mercure Miyagi Zao Resort, guests savor traditional dishes while immersing in Zao’s stunning views, offering both relaxation and culinary delights.
