Saudi Arabia’s travel and tourism sector continues on an upward trajectory, with the Kingdom welcoming 30 million international visitors in 2024, representing a 9.5 percent increase from the previous year. This impressive growth will be under the spotlight at the upcoming Arabian Travel Market (ATM) 2025, where Saudi Arabia will present its latest tourism milestones, showcase new projects, and highlight its vision to become a premier destination.
ATM 2025 will feature several prominent exhibitors from the Kingdom. In addition to the Saudi Tourism Authority, returning exhibitors include SAUDIA, flynas, Qiddiya Investment Company, and more. First-time exhibitors this year include flyadeal, Riyadh Air, and Diriyah Company.
These exhibitors, along with many others, will be highlighted in a dedicated Saudi Land hall, which will be representative of the Saudi Arabian culture, heritage, and tourism while reflecting the upward trajectory of the Kingdom’s travel industry, which has seen a 16% increase in Saudi Arabian exhibitor presence this year.
Recent research conducted by VIDEC for ATM has highlighted Saudi Arabia’s remarkable status as the largest and fastest-growing economy within the Gulf Cooperation Council (GCC) region. In 2023, Saudi Arabia’s Gross Domestic Product (GDP) reached USD 1.1 trillion, translating to a per capita GDP of USD 32,500. The contribution of the non-oil sector to the country’s GDP has increased significantly, reaching 63% in 2021.
Danielle Curtis noted, “The Kingdom’s rapid progress in establishing itself as a world-class tourism hub highlights broader momentum of investment, innovation, and ambition driving the region’s travel sector forward. This year, ATM 2025 will showcase one of the strongest Saudi presences to date.”
With the total air market projected to grow significantly and a large number of hotels under development, Saudi Arabia’s growing importance in the global travel industry will also be explored during the ATM Conference Programme, featuring 68 sessions led by 185 high-profile speakers.
