Overview

The upcoming ITE Hong Kong 2025 event highlights the surge of free independent travellers (FITs) contributing significantly to the recovery of Hong Kong’s tourism sector after the pandemic.

Key Insights

• Outbound tourism experienced a complete recovery by the end of 2024, with locals recording 104 million departures throughout the year.
• Outbound travel expenditure surged by 84% as of the end of 2023.
• However, outbound package tours remain sluggish, with Q1 2024 figures still below 50% of pre-pandemic levels.
• FITs and private group travel are becoming increasingly essential for Hong Kong’s tourism recovery.

Travel Fair

Key Findings from the ITE 2024 Survey

According to a recent survey with 3,740 respondents:

• 90% prefer travelling as FITs or in small private groups.
• Frequent travellers indicate a willingness to spend more during their trips, showing promising revenue potential.
• 74% of trade visitors hailed from the Greater Bay Area, highlighting regional interest in tourism.

Future Events

ITE Hong Kong 2025 is set to occur from June 12-15 at the Hong Kong Convention Exhibition Centre, anticipating over 515 exhibitors and more than 7,000 industry professionals. This event aims to showcase the delights of both regional and international travel experiences.