Cvent has unveiled a strategic partnership with the Professional Convention Management Association (PCMA) APAC to serve as the official onsite registration and event app partner for its flagship event, The Business of Events (BOE), set to occur from April 13 to 15, 2025.

This collaboration aims to elevate the onsite experience for attendees, facilitating engaging discussions and collaboration among industry professionals. Cvent’s suite of event technology will streamline the attendee journey.

One key aspect of this partnership includes Cvent’s Event in a Box solution, which will simplify check-ins and badging through its OnArrival 360 feature. Additionally, the Attendee Hub mobile app will enhance participant engagement, allowing attendees to focus on impactful programming and enriching discussions.

“Creating an exceptional onsite experience is crucial for success in today’s event landscape,” stated Will Kataria, Cvent’s Senior Director and Country Head of Singapore. “This collaboration with PCMA underscores our commitment to enhancing event experiences.”

“PCMA APAC’s Business of Events 2025 is centered on empowering our community with essential ideas and connections,” shared Florence Chua, Managing Director, APAC. “Partnering with Cvent ensures a seamless attendee experience from check-in to session engagement.”