BWH Hotels Forms Alliance with United Soccer League
BWH Hotels has partnered with the United Soccer League, enhancing travel benefits for soccer enthusiasts across the United States.
BWH Hotels Forms Alliance with United Soccer League
BWH® Hotels (BWH) and the United Soccer League (USL) have announced a pivotal partnership aimed at uniting soccer enthusiasts with BWH’s renowned hospitality services. This collaboration offers unique travel advantages and enhanced experiences to USL clubs, their loyal supporters, and communities across the United States.
The partnership will officially launch on April 6, 2025, coinciding with the USL’s first match of the season broadcasted on the CBS Television Network. BWH will be the presenting partner for a total of 100 matches across the USL Championship and League One, on platforms such as CBS Sports Network and CBS Sports Golazo.
About USL
As the largest and fastest-growing soccer organization in the U.S., the USL provides a full pathway for both youth and professional players under one comprehensive system. With plans to bring soccer to more local communities, this partnership with BWH is expected to further energize the sport’s popularity.
“We’re thrilled to partner with the USL—a dynamic organization that shares our passion for performance, community, and memorable experiences,” said Joelle Park, Senior Vice President and Chief Marketing Officer at BWH.
Translation: “We are excited to join forces with USL—a vibrant organization that reflects our commitment to excellence and community.”
Looking ahead, as the U.S. gears up for major events like the Men’s and Women’s World Cup and the Los Angeles Olympics, soccer fandom is anticipated to skyrocket. As the Official Hotel Partner and Preferred Supplier for USL, BWH is eager to enhance travel experiences for fans and representatives attending matches.
In addition to increased visibility during CBS broadcasts, BWH plans to enhance its presence with USL on ESPN, TUDN, and localized broadcasts throughout the season, along with digital interactions through the USL mobile app and social media channels.
Josh Keller, USL’s Executive Vice President of Corporate Development & Partnerships, expressed enthusiasm over the alignment between the two organizations:
“This partnership with BWH Hotels is a game-changer for our league, our teams, and, most importantly, our fans.”
Translation: “Teaming up with BWH Hotels will significantly improve the experiences of our teams and supporters.”
