WestK and Cathay Unveil New Video Series to Spotlight Hong Kong Culture
Airlines/Cultural Promotions

WestK and Cathay Unveil New Video Series to Spotlight Hong Kong Culture

A new collaborative video series by WestK and Cathay aims to promote Hong Kong's vibrant cultural scene through engaging storytelling and in-flight entertainment.

The West Kowloon Cultural District Authority (WKCDA), in association with its exclusive travel partner Cathay, has introduced a new video series titled “WestK in the Sky.” This initiative, aimed at promoting Hong Kong’s rich cultural landscape, is accessible through the in-flight entertainment systems of Cathay Pacific.

The series features a variety of notable cultural landmarks and aims to elevate Hong Kong’s status as a global cultural hub. Several episodes have already been released, including highlights of various exhibitions at the Hong Kong Palace Museum and M+.

Episodes include:

  • A Unique Cultural Mission: Meet with Betty Fung and Ronald Lam as they discuss the importance of cultural exchange.
  • Inside Hong Kong Palace Museum: A tour led by Dr. Louis Ng.
  • Inside M+: A guided tour by Suhanya Raffel and Doryun Chong.
  • A Dazzling Fashion Journey: Explore French fashion history with Karen Mok.
  • M+ Facade: A Canvas of Light: Showcasing LED art displays.
  • When Jazz meets Cantopop: Highlighting a unique collaboration at Freespace Jazz Fest 2024.

Both CEOs expressed excitement about the partnership, emphasizing the role of Cathay in promoting Hong Kong’s arts and culture internationally.

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