Marriott Bonvoy has launched a cinematic global campaign centered on the theme ‘How Travel Shapes Us.’ Initiated with a leading film titled “You Are The Greatest Souvenir,”, this campaign is a tribute to the life-changing effects of travel.

Unforgettable Experiences

According to Marriott Bonvoy, the most cherished souvenirs from travel are not physical items but rather the experiences and connections that linger long after the trip has ended.

A New Strategic Vision

This campaign underscores a fresh strategic perspective, suggesting that the essence of travel extends beyond mere accommodations to include transformative experiences that travelers carry with them. The narrative highlights how travel can shape one’s identity, whether through newfound passions, deep connections with destinations, or even through inspirations like local art.

Collaboration with Wieden+Kennedy

Developed in collaboration with Wieden+Kennedy New York, the campaign showcases Marriott Bonvoy’s evolution by emphasizing identity-forming moments associated with unique travel experiences, including outdoor stays, gourmet dining, and boutique accommodations.

Words from Leadership

Peggy Roe, Chief Customer Officer at Marriott International, states that “Travel has become an integral part of life, and through Marriott Bonvoy, individuals gain access to transformative journeys that shape who they are. This campaign is a tribute to the experiences that deepen our connection to the world.”

Visual Storytelling

Directed by Fleur Fortuné, known for her captivating storytelling in art and fashion, the campaign features vignettes such as “Sleeping with Wildlife” and “Dim Sum Destination.” Each scene captures unique experiences at Marriott Bonvoy properties worldwide, showcasing a commitment to offering more than just a stay, but memories that shape guests as they travel.

Launch Details

Launched on April 5, the campaign will prominently feature during significant cultural events, including NCAA championships and be accessible on various streaming platforms, thus engaging travelers with Marriott Bonvoy Moments—a curated collection of exclusive experiences spanning culinary arts, sports, and entertainment.