NSW Tourism Achieves Record $53.2 Billion in Visitor Spending

New South Wales (NSW) has reached a remarkable milestone with visitor expenditures hitting $53.2 billion, marking a 3.6% year-on-year increase as per the recent data from Tourism Research Australia for the year ending December 2024.

Key Highlights

324,700 UK visitors represented 54% of all UK visitors to Australia.
Total international visitor spending climbed 10.7% year-on-year.
Sydney alone contributed $15.9 billion to domestic tourism revenue.

The tourism sector’s growth is evidenced by both the domestic and international markets, with an increasing number of visitors highlighting the importance of NSW as a top travel destination, particularly for UK travellers who are drawn to Abbioriginal tourism and immersive cultural experiences.

Steve Kamper stated:

“The NSW visitor economy has surged past $53 billion for the first time in history, with more people visiting and spending in our state than anywhere else in the country. The UK continues to be a critical market, with British visitors discovering Sydney and beyond in record numbers.”

Fast Facts for UK Travellers:

54% of UK visitors to Australia visited NSW.
Collectively stayed 7.4 million nights, spending $791.3 million in the region.
87% accommodation occupancy rates recorded in Sydney.

Overall, as NSW continues to attract visitors, the state showcases its allure through cultural, coastal, and natural offerings, validating its position as an essential destination for inbound tourism.