The Standard hotel brand is set to unveil its latest location in Brussels, featuring 200 rooms and designed by renowned architects from Jaspers-Eyers and Bernard Dubois.

After successful openings in London and Ibiza, the new hotel aims to blend modern design with elements of Belgian architecture. It is part of the ZIN redevelopment project, located at the site of the former World Trade Center and showcases a strong post-war modernistic aesthetic.

The hotel will boast a vibrant lobby, seamlessly serving as a lounge and business meeting space, along with upscale dining options. On the ground floor, a botanical garden will enhance the urban landscape.

Each guestroom will reflect a unique design ethos, combining American and Belgian influences while ensuring a warm, inviting atmosphere. With a total of 28 stories, it promises stunning views and exceptional customer service.

This is part of a broader trend to reinvigorate Brussels’ image with fresh and engaging hospitality experiences.