Global travel tech developer Sabre Corporation and online business travel firm Serko Ltd released their joint 2025 report State of AI in Corporate Travel: Unlocking Opportunities, Overcoming Challenges.
Released today, April 2, the study is based on a survey of over 300 North American travel managers at companies with over $50 million in revenue.
The report sheds light on how artificial intelligence (AI) and generative AI (genAI) are reshaping the business travel landscape, and where organizations are still falling short.
Darrin Grafton, cofounder and CEO of Serko, commented: “The study’s results are clear: while AI adoption in corporate travel is high, success isn’t guaranteed. Yes, 90 percent of travel managers say they’ve implemented AI or genAI, but too many are still hitting roadblocks. Whether it’s poor implementation, a lack of internal capabilities, or limited partner support, these challenges are preventing organizations from realizing the full value of their investment. That’s exactly where technology players like Serko or Sabre have an opportunity to step up.”
The study further suggests that AI has transitioned from experimentation to expectation, but the survey indicates that many corporate travel programs are struggling to scale their efforts effectively.
Tech providers need to implement AI solutions…and fast
The corporate travel industry is moving quickly from exploring AI and genAI to deeply embedding it into their operations, according to Sundar Narasimhan, president of Sabre Labs.
“What was once a ‘nice-to-have’ is becoming an operational necessity. Companies that fail to integrate AI-driven decision-making risk falling behind in efficiency and cost savings, as well as in delivering the seamless, personalized experiences that travelers now expect.”
The responsibility lies with technology providers to streamline implementation, enhance automation, and guide customers through their AI transformation journeys. Andrew Revell, head of AI at Serko, stated, “This is a defining moment for the industry. Our customers are asking not just for tools, but for trust, expertise, and a clear path forward. We are focused on delivering on all three.”
