The expectations for the spring tourism season in Spain are positive, according to the latest report ‘Smart Observatory Spring 2024/25’ presented by the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT) and PwC. This analysis reveals a slight increase in projections, supported by a stable portfolio and an increase in average spending per tourist, thus consolidating the health of the sector.

The Smart Observatory index, which evaluates various key indicators of the hotel industry, has reached a value of 1.31 points, reflecting a 1% growth compared to the same period last year. This index consists of five fundamental variables: macroeconomic environment, tourist flows, tourist sentiment, travel intent, and future demand. The report highlights that inflation moderation, expected to approach 2% by the end of 2025, is boosting spending in Europe and, consequently, the tourism sector’s expectations. In this context, Spain remains a leader in economic growth among major European economies, despite a slight moderation in projections. The reduction in interest rates also plays a crucial role, as it increases consumers’ purchasing power and encourages consumption in the sector.

Furthermore, the report emphasizes a 3% increase in international tourism compared to winter 2024, with a particular focus on the American and Asian markets, which are generating significant economic impact. This growth is bolstered by a 7% rise in flight arrivals to Spain, improving air connectivity and facilitating access to Spanish destinations.

Since last year, the hotel plant in Spain has seen a 4% increase in 4 and 5-star rooms. This improvement in quality of services, along with a more demanding tourist profile, has resulted in a 3.4% increase in RevPAR (revenue per available room) compared to 2024. Occupancy remains stable, balancing with the levels of the previous year, while the direct channel has gained market share, increasing revenues by 27%.

Intentions to travel to Spain are on the rise, particularly among long-haul source markets. There is significant interest in traveling to Spain from North America (+27%), Latin America (+4%), and Southeast Asia and Australia (+37%). However, there is a growing trend toward longer trips, focusing on long-haul destinations. The net sentiment towards Spain has improved, generating a more positive perception compared to previous years. Culture and beaches are highlighted as the main tourist attractions of the country, solidifying as primary international interests.

Jorge Marichal, President of CEHAT, emphasized that “the spring forecasts reflected in the Smart Observatory are optimistic and highlight that Spain is trending. The national tourism sector is demonstrating how it improves day by day in its offer and competitiveness to remain at the forefront of global tourism.” Meanwhile, José Manuel Fernández Terán, partner responsible for Tourism, Transportation, and Logistics at PwC, added that “the forecasts for this spring are very positive. Spain continues to be an international benchmark beyond sun and beach tourism, thanks to the strengthening of air connectivity and the improvement of hotel offers.” In conclusion, the prospects for spring are encouraging, indicating a path towards sustained growth in the Spanish tourism sector, with a focus on quality and tourist satisfaction.