Dida Appoints Florian Blois as Director of Strategic Partnerships

Dida, a tech-driven global travel distribution company, is pleased to announce the appointment of Florian Blois as Strategic Partnerships Director. In this role, Florian will lead global partnerships, focusing on DMOs, international hotel chains, airlines, and tour & activity providers to drive business growth through strategic collaborations and innovative marketing initiatives.

This appointment follows Dida’s explosive growth globally. Dida is a leader in the outbound B2B Chinese market and has been expanding its business in the Middle Eastern, European, and American markets. Florian will report directly to Dida’s CMO, Gareth Matthews, and will work to develop personalized marketing and sales strategies to elevate Dida’s partners across its global platforms and distribution channels.

Florian brings extensive experience in strategic partnerships, destination marketing, and business development. Prior to joining Dida, he worked at HBX Group (previously Hotelbeds) for 8 years, serving as Senior Regional Manager for Destination Development & Marketing.

Gareth Matthews, CMO at Dida, stated: “Florian’s expertise in destination marketing and B2B sales makes him a valuable addition to our team. His ability to form high-value partnerships will be crucial in enhancing our partner network and expanding Dida’s reach.”

Florian expressed his enthusiasm for joining Dida, emphasizing the significant opportunities presented by Dida’s rapid growth and established partnerships.

Florian Blois

This appointment underscores Dida’s commitment to innovation and strategic growth, ensuring that its partners thrive in the evolving travel landscape.