UN Tourism’s Secretary-General Zurab Pololikashvili Completes Historic Visit to China

Reinforcing Strategic Partnerships and Advancing Sustainable Tourism Initiatives

The visit marks a milestone in UN Tourism’s partnership with China, emphasizing the shared vision of sustainable tourism and economic progress globally.

Strengthening Global Tourism Cooperation

Secretary-General Zurab Pololikashvili’s visit included meetings with senior government officials and industry leaders to deepen collaboration. He stated, “China stands as one of the world’s true tourism leaders, leading in digital transformation of the sector.”

Advancing the Global Development Initiative

Pololikashvili expressed UN Tourism’s support for China’s Global Development Initiative (GDI), aligning with President Xi Jinping’s vision of global solidarity and the UN 2030 Sustainable Development Goals.

High-Level Engagements

During discussions with officials such as Chen Jining from the Shanghai Municipal Committee, the focus was on sustainable tourism growth and investment opportunities.

Strategic Partnership with Trip.com Group

The visit to Trip.com Group’s headquarters aimed at enhancing collaboration via digital innovation and sustainable practices in travel.

Engagements in Hainan Province

The Secretary-General held fruitful talks with Hainan’s Governor and attended the Bo’ao Forum for Asia 2025, highlighting tourism’s role in economic cooperation.

Strengthening Ties with Global Tourism Economy Forum (GTEF)

Pololikashvili met with Pansy Ho, discussing cooperation strategies for the upcoming GTEF 2025.