Etihad Airways is celebrating the success of its partnership with Chennai Super Kings (CSK) by upgrading its logo to the coveted ‘front-of-shirt’ position.

Arik De, Chief Revenue and Commercial Officer of Etihad Airways, stated:

“Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead.” “Moving our logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”

KS Viswanathan, CEO of Chennai Super Kings, remarked:

“We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide.”

The previously reserved back logo will now move to the front, following a strong first year of partnership where Etihad’s branding was less prominent. The new CSK jersey featuring the Etihad logo will be available for purchase soon.

In 2025, fans can look forward to new activations during matches, including a chance to enroll in the Etihad Guest loyalty program. Furthermore, Etihad will distribute promotional items to fans as part of their engagement initiatives.