Industry Professionals Rediscover Passion for Business Events: An Interview with Silke Calder
Silke Calder shares insights on the significance of human connections in the business events industry as she prepares for AIME 2025.
As we approach AIME 2025, Silke Calder, the Event Director at Talk2 Media & Events, discusses the experience of fostering connections within the business events scene.
AIME 2025 Team
Insights from the Interview
TDM: What are the five elements that contribute to an exceptional event, particularly for AIME 2025?
Silke Calder: Witnessing the strength of human interaction is pivotal. It is incredibly fulfilling to see professionals from the industry reunite and rekindle their enthusiasm for business events. This event celebrates the necessity of in-person connections and shared experiences.
Five Essentials for the Perfect Event:
- Understand your audience.
- Create a captivating storyline.
- Offer significant experiences.
- Utilize technology wisely.
- Provide avenues for personal and professional growth.
Event Motivation
TDM: What challenges did you encounter while organizing AIME 2025, and what kept you and your team driven?
Silke Calder: Like any major event, AIME 2025 faced challenges, particularly in adapting to the fast-changing business events landscape. Ensuring that AIME stays relevant and leads in showcasing the latest trends while staying true to its mission of fostering connections and creating business opportunities is crucial.
Challenges in Event Management
The passion and commitment of my team energize us as we strive to elevate AIME each year. We are motivated by the impact AIME has—relationships formed, deals finalized, and knowledge exchanged. This is what drives us to exceed expectations.
AIME Team
TDM: How do you see the exhibition and convention landscape evolving in Australia?
Silke Calder: The exhibition space, especially in Melbourne, is vibrant and changing. There’s a rise in demand for bespoke events that yield tangible results, along with a focus on sustainability. Event organizers are increasingly using data analytics and AI to personalize guest experiences.
Future of Events
TDM: What advice would you offer to young aspiring professionals in the events industry?
Silke Calder: Be passionate, eager to learn, and flexible. This field requires strong communication skills and relationship-building abilities. Take advantage of mentorship programs and industry events to network and gain experience. Hard work is essential, yet it can be greatly rewarding for those who thrive on creating memorable experiences.
