Introduction

SHR has unveiled its new AI Assistant, an integrated solution designed to facilitate automatic content management within its Central Reservation Systems (CRS) and Customer Relationship Management (CRM) platforms. The primary goal of this advanced tool is to optimize direct bookings while improving overall hotel operations.

Features

The AI Assistant helps to:

• Eliminate inefficient manual management by automating content updates in multiple languages.
• Ensure consistent messaging across different platforms.
• Comply with accessibility standards, guaranteeing that all guests can access the information they need.

Challenges in Hotel Operations

For years, hoteliers have dealt with high costs arising from outdated management practices, such as:

• Repeatedly copying and pasting descriptions across various platforms.
• Maintaining consistency between listings on direct and third-party sites.
• Keeping information updated in various languages.

How It Works

The AI Assistant provides immediate generation of optimized room descriptions, promotional content, and image alt-text, significantly reducing manual workload. It is integrated directly into SHR’s systems, meaning that hoteliers won’t need to manually change reservation descriptions, as the CRS will automatically update all necessary information in supported languages.

Customization Options

Users can adjust the tone, length, and style of the AI-generated content to align it with their brand, ensuring professionalism across customer touchpoints.

Conclusion

Rodrigo Jimenez, CEO of SHR, stated: “Our new AI Assistant is not just about saving time; it’s about ensuring every guest touchpoint delivers the right message, in the right language, with the right level of detail to drive bookings and revenue.” This innovation marks the beginning of a series of enhancements aimed at enriching guest experiences and streamlining hotel operations.

SHR’s AI Assistant is currently available within its CRS and CRM offerings.