Accor’s global loyalty and reward program, ALL, has achieved the remarkable milestone of registering its 100 millionth member, showcasing its rapid expansion and exceptional appeal. ALL stands out as one of the leading loyalty programs globally, providing exclusive access to over 5,600 hotels and resorts across 45+ hotel brands, catering to all from economy to luxury. In addition, the program offers more than 7,700 Limitless Experiences packages worldwide.

Alix Boulnois, Accor’s Chief Business, Digital & Tech Officer, expressed pride in reaching this landmark, emphasizing that:

“This achievement demonstrates the strength of our loyalty program which, combined with our booking engine, has become a powerful differentiator for our owners and guests.”

Five years of continuous growth Since its launch in 2019, ALL has proven to be a powerful engine for performance and a key business driver for the Accor Group. Current statistics indicate:

• Members spend more than twice as much as non-members.
• Membership has doubled in five years, with 11 million new members added in 2024 alone.
• Business volume through the ALL app surged by 45% compared to 2023.

A comprehensive experience platform The program goes beyond traditional loyalty offerings, creating a connected lifestyle ecosystem that enhances hospitality and leisure.

• Over 7,700 experiences sold globally, encompassing local cultural engagements and premium events.
• Plans to introduce 15 new partnerships in 2025.
• The Skip the Clean program, rewarding eco-friendly practices and efforts to reduce environmental footprints, notably achieved the donation of 11 million reward points towards impactful causes.

Conclusion: ALL not only represents Accor’s vision of hospitality but enriches members’ lives through endless possibilities with each journey.