Ying’nFlo Hotel Brand Officially Launched by Langham Hospitality Group in China
Langham Hospitality Group has officially introduced its Ying’nFlo hotel brand in China with a grand launch event in Shanghai.
Langham Hospitality Group’s select-service hotel brand Ying’nFlo officially debuted in China during an event held in Shanghai on Thursday, March 20th.
Titled Ying’nFlo: Beyond A Stay, the event was attended by:
- Lo Chun Him, Executive Director of Great Eagle Group
- Lawrence Ng, Senior Vice President for Sales and Marketing at Langham
- Emily Zhang, CEO of Ying’nFlo Hotel.
Lo Ka Shui, Executive Chairman of Langham Hospitality Group, stated, “Since the establishment of Great Eagle Group in 1963, we have always adhered to the concept of ‘keep your head down and strive for excellence’… In the next three years, we plan to invest RMB 1.5 billion to RMB 2 billion to accelerate Ying’nFlo’s development in the mainland market.”
Lo Chun Him emphasized the importance of the Chinese market: “The Chinese mainland market has always been the top priority of our strategy.”
Emily Zhang elaborated on the brand’s philosophy, mentioning core concepts such as:
- ‘Adapt’n Flex’
- ‘Easy Flo’
- ‘Sustainable Lifestyle’
- ‘Likeminded People’
She illustrated how Ying’nFlo transcends traditional hotel functions by creating spaces that combine comfort and engagement for a new generation of travelers who value quality experiences.
