The Japan Tourism Organisation (JTO) reports that an estimated 3,258,100 foreign visitors arrived in February 2025, marking a 16.9% increase from February 2024. This increase indicates the first time that the total has exceeded three million for this month in history.

Key Highlights:

• The growth in tourist numbers is attributed to a 57.3% rise in visitors from China during the Lunar New Year holiday.
• Additionally, there was an increase in flights between China and Japan.

Visitor Breakdown:

• South Korean visitors totaled 847,300, showing a 3.5% year-on-year increase.
• 191,500 visitors from the United States, an increase of 28.8%.
• 88,800 visitors from Australia, an increase of 33.5%.

In terms of outbound travel, the number of Japanese nationals traveling overseas rose by 20.7% compared to February 2024, though these figures still lag behind pre-pandemic levels, driven in part by rising costs and a weaker yen.