Petrie PR, a luxury travel and lifestyle public relations agency based in Asia, is thrilled to announce its engagement as the PR representative for Tanjung Kelayang Reserve, a sanctuary of pristine beauty and sustainable opulence located on Belitung Island, Indonesia.

As a globally recognized eco-conscious destination, Tanjung Kelayang Reserve promises a unique retreat within a UNESCO Global Geopark, showcasing untouched beaches, dramatic granite formations, and vibrant marine life, harmoniously coexisting with the local community.

This site exemplifies a refined island lifestyle, inviting families, couples, adventurers, and eco-conscious travelers to indulge in experiences offered by the Sheraton Belitung Resort and Billiton Ekobeach Retreat. These thoughtfully designed accommodations serve as a launch point for exploring crystal-clear waters and stunning coastal vistas while celebrating local culture and nature.

Scheduled to launch in Q2 2025, Tanjung Kelayang Reserve aims to reshape Indonesia’s sustainable luxury travel narrative. Petrie PR will lead efforts in strategic public relations, digital marketing, and influencer partnerships across vital markets in Indonesia and Singapore.

Petrie PR’s specialized strategy will focus on enhancing brand visibility through powerful media outreach, establishing thought leadership, and engaging dynamic collaborations with influential figures in the travel and hospitality sectors.

“Tanjung Kelayang Reserve embodies a rare blend of sustainability, heritage, and untouched natural beauty, perfectly suited for today’s discerning travelers seeking deeper, meaningful experiences,” said Linda Petrie.

With more than 30 years of experience in luxury hospitality PR, Petrie PR is committed to crafting compelling narratives that strengthen brand recognition on a global scale.