Vietnam’s Tourism

Vietnam’s Ascendancy in Global Tourism

Recent studies by online travel agencies (OTAs) reveal that Vietnam is increasingly recognized as a top travel destination worldwide. Research underscores Vietnam’s appeal, showcasing its attractive locations for international visitors. These findings emphasize the necessity for Vietnam to bolster its destination branding campaigns and expand marketing in strategic markets.

Notably, the Agoda Vietnam country director, Vu Ngoc Lam, indicated this trend highlights a growing global inclination towards immersive and adventure travel experiences.

Key Destinations Highlighted

• Da Nang emerged as the most searched destination by American tourists, reflecting a remarkable 1,538% growth YOY.
• Ha Giang is gaining popularity for its stunning landscapes and cultural richness, attracting numerous visitors from South Korea and Taiwan.

Japan as a Significant Source Market Reports show that 711,464 Japanese tourists visited Vietnam in 2024, with Ho Chi Minh City accounting for 348,239. This sustained increase in travelers underscores the success of ongoing marketing efforts in Japan, complemented by frequent direct flight services.