Dubai DET Partners with Premier Inn to Enhance Tourism
The Dubai Department of Economy and Tourism collaborates with Premier Inn to boost tourism offerings and visitor experiences.
Dubai DET Partners with Premier Inn to Enhance Tourism
The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with Premier Inn Middle East to enhance the city’s tourism offerings and visitor experience. This collaboration aims to diversify tourism options and refine the quality of services available to international travelers.
Premier Inn, known for its quality service, will work with DET to promote tourism growth and create unique travel experiences. The agreement aligns with the D33 economic agenda which aims to position Dubai as a global leader in both business and leisure tourism.
Key Features of the MoU:
- Joint marketing campaigns across various platforms.
- Development of tourism products showcasing Dubai’s cultural and seasonal attractions.
- Access to specialized training programs for Premier Inn staff through DET’s Dubai College of Tourism.
Issam Kazim, CEO of DCTCM, stated,
“This strategic alliance… ensures that Dubai remains at the forefront of the world’s widely recommended travel destinations.”
Simon Leigh, Managing Director of Premier Inn Middle East said,
“This partnership reinforces our commitment to strengthening Dubai’s position as a leading global destination.”
Overall, the collaboration represents a significant step in enhancing Dubai’s hospitality sector and attracting more visitors.
