JCB Sponsors the 10th Edition of Sakura 2025 in Singapore’s Gardens by the Bay

JCB International Co., Ltd., the global operations subsidiary of Japan’s unique payment brand, has announced its premier sponsorship for the 10th iteration of Sakura 2025 at Singapore’s renowned Gardens by the Bay. The event, promoting Japanese culture and architectural beauty, aims to draw both locals and international visitors.

The event was inaugurated by Tan Kiat How, Senior Minister of State for the Ministry of National Development and Ministry of Digital Development and Information, alongside Toru Hotta, Charge d’Affaires from the Embassy of Japan in Singapore, and Felix Loh, CEO of Gardens by the Bay.

JCB’s commitment to supporting local activities is noteworthy, having also sponsored previous events such as the Star Island Singapore Countdown Edition 2022-23, which showcased a vibrant new year celebration at the prestigious Marina Bay area.

Sakura 2025 is not only a cultural festivity but also enhances Singapore’s reputation as a tourism hub, appealing to visitors from around the globe.

“We see Sakura 2025 as an excellent opportunity to showcase Japanese culture and beauty to visitors to Gardens by the Bay. JCB, as the only international payment brand originating from Japan, is one of the sponsors of the event. We also see this as a great opportunity to promote cross-border tourism between Singapore and Japan. Although tourism from Singapore to Japan in 2024 has increased tremendously, we hope that this event will promote a deeper understanding of Japan’s interesting culture and further boost tourism to Japan. We also hope that this will raise awareness of JCB’s presence and merchant privileges in Singapore, thereby promoting JCB Card usage here,” said Hiroko Michishita, Managing Director of JCB International Asia Pacific.

During Sakura 2025, promotional materials and public visibility will feature various media, reinforcing JCB’s brand presence in Singapore and encouraging cultural exchange between Japan and Singapore.