Negri Firman PR & Communication has announced a partnership with Cash & Rocket for the highly anticipated 2025 Italy Car Tour.

As part of this collaboration, Negri Firman’s international offices in London, Milan, New York, and Los Angeles will lead PR, communications, and outreach activities involving celebrities and influencers to boost the visibility of this iconic event. This partnership aims to promote positive change, support communities, and empower women and children globally.

Cash & Rocket From left to right: Amanda Cronin, Jodie Kidd, Paris Hilton, Caroline Stanbury, Julie Brangstrup, Chloe Green, Zara Martin, Amy Jackson, Carmen Jorda, and Lily Becker, alongside many other women and red sports cars, at the Wellington Arch to kickoff the all-female charity drive event, Cash & Rocket, in London.