Rosewood’s Tokyo Launch: A New Chapter in Luxury Hospitality

This March, Rosewood celebrates a transformative moment in luxury hospitality as they debut in Japan with the launch of Rosewood Front Row Tokyo, hosted beneath the iconic Tokyo Tower.

The brand previously held editions in Hong Kong and Shanghai during Art Basel Hong Kong and Shanghai Art Week, bringing together excellence in culture, art, design, and gastronomy. Rosewood Front Row offers guests ‘front row’ access to curated experiences by exceptional talent during global events.

This event marks a significant milestone for Rosewood, representing three key developments in their journey: the first property in Japan, an enhanced commitment to one of the luxury market’s most discerning areas, and the evolution of the Front Row series as a cultural force.

The evening features renowned Chef Natsuko Shoji, the visionary behind été, alongside design agency HATO, known for immersive visual projections. Rosewood’s own Reuben James will provide musical accompaniment, while DJ Antonin Courant will energize the afterparty.

“Rosewood Front Row Tokyo is a celebration of Japan’s extraordinary legacy of craftsmanship, creativity, and cultural innovation,” says Joanna Gunn, Chief Brand Officer of Rosewood Hotel Group.

Translation: “Rosewood Front Row Tokyo is a celebration of Japan’s outstanding legacy of craftsmanship, creativity, and cultural innovation,” states Joanna Gunn, Chief Brand Officer of Rosewood Hotel Group.

As the brand steps into Japan, it ushers in a new era characterized by discovery, innovation, and a dedication to cultural authenticity, thus redefining luxury hospitality.