The Asia Pacific Incentives and Meetings Event (AIME) has announced an exciting theme for its 2025 Welcome Event on February 10: the AIMalfi FESTA at il Mercato Centrale.

Melbourne will host this year’s special event, transforming the market into a lively Italian-inspired festival with an Amalfi Coast ambiance, where more than 2000 attendees can enjoy authentic food and drinks.

Guests will be entertained by special artists throughout the evening as they celebrate the beginning of AIME 2025, the top event for business trade shows in the Asia Pacific.

Event Director Silke Calder expressed her enthusiasm, saying, “No AIME experience would be complete without our legendary Welcome Event. This year, we’re transporting attendees to the sun-drenched shores of the Amalfi Coast, with captivating entertainment and unforgettable moments. Get ready to say ‘Ciao Bella!’ to the AIMalfi FESTA!”

Gary Patikkis, Managing Director of il Mercato Centrale, added: “We are honored to host the AIME 2025 Welcome Event and extremely proud to represent Victoria’s innovative hospitality scene at the tradeshow. Our venue is designed to create a community hub for personalized experiences.”

The event is scheduled for February 10 from 7 PM to 10 PM at the Melbourne Convention and Exhibition Centre.