UAE travelers are welcoming a new era in 2025, prioritizing adventure travel, wellness retreats, and cultural experiences. According to a report from musafir.com, a leading online travel agency in the UAE, travelers are moving beyond traditional luxury through immersive experiences.
“The year 2025 marks an exciting shift in the travel industry, with UAE travelers embracing new horizons and prioritizing unique, immersive, and sustainable experiences. At musafir.com, we are committed to understanding these evolving preferences and providing tailored solutions that enhance every journey.”
— Raheesh Babu, COO of musafir.com
Among popular international destinations for UAE travelers are Maldives, Bali, Italy, Switzerland, France, Germany, Japan, South Africa, Hong Kong, Singapore, South Korea, and the USA. Interest in lesser-known destinations is rising, while regional favorites such as Jeddah, Riyadh, Abha, Qatar, and Salalah continue to attract visitors. Staycations within the UAE remain particularly popular among residents.
Adventure and Wellness Trends
The surge in demand for adventure travel is notable, with more travelers opting for outdoor activities like hiking and mountain climbing in destinations such as Nepal’s Everest Base Camp, Swiss Alps, New Zealand’s Southern Alps, Japan’s Mount Fuji, and Jordan’s Wadi Rum. Simultaneously, wellness retreats are gaining traction, with holistic experiences sought in places like Thailand, India, and various locales in the UAE.
Caribbean-style ‘seacations’ are also on the rise as cruise travel reemerges, with travelers preferring unique lodging options that foster cultural connections over traditional luxurious accommodations. Social media significantly influences these preferences, guiding travelers towards distinctive experiences and emerging destinations.
The reported trend indicates a growing inclination towards eco-friendly travels, with travelers increasingly seeking carbon-neutral transport, responsible tourism practices, and accommodations that align with their sustainability ethos.
As travelers adapt to new norms, essentials like flexible booking policies and budget-conscious planning remain paramount for seamless experiences in 2025.
