DCT Abu Dhabi is the official global partner of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Euroleague Basketball as the official tourism destination for the Turkish Airlines EuroLeague and BKT EuroCup for the current season.
The collaboration showcases Abu Dhabi as a leading hub for sporting events and enhances its international visibility in the sports sector.
Key Highlights of the Partnership
- Brand Exposure: ‘Experience Abu Dhabi’ will be prominently displayed across EuroLeague and EuroCup games, including in-arena signs and live broadcasts.
- Digital Presence: Significant brand presence on Euroleague Basketball’s digital platforms.
According to Saood Al Hosani:
“Our partnership with Euroleague Basketball is a significant milestone in Abu Dhabi’s evolution as a premier global sporting destination and a trusted partner for top global brands. We look forward to welcoming basketball fans from around the world.”
“Nuestro partnership con Euroleague Basketball representa un hito significativo en la evolución de Abu Dhabi como un destino deportivo global líder y un socio de confianza para las principales marcas mundiales. Esperamos dar la bienvenida a los aficionados del baloncesto de todo el mundo.”
Abu Dhabi has made headlines by hosting various prestigious sports events, further establishing its reputation as a sports hub in the Middle East.
Gawain Davies added:
“This new partnership enhances our mission to present the Middle East as a premier tourism destination.”
“Esta nueva asociación refuerza nuestra misión de presentar al Medio Oriente como un destino turístico de primer nivel.”
The strategic expansion aligns with Abu Dhabi’s Tourism Strategy 2030, aiming to attract millions of visitors and boost the economy.
