Introducing Dhruv: India's First Multi-Modal AI Travel Advisor
Tech/Travel Agents

Introducing Dhruv: India's First Multi-Modal AI Travel Advisor

Dhruv, a pioneering multi-modal AI platform for business travel, emerges from the collaboration of key players in the travel industry, aiming to enhance customer experiences with advanced technology.

As technology continues to reshape industries, the demand for smarter, more intuitive solutions has never been greater. Thomas Cook (India) Limited and SOTC Travel are embracing artificial intelligence (AI), gearing up to launch an agentic AI platform designed to enhance the business travel experience. This platform, named Dhruv, combines the expertise of Thomas Cook and SOTC with the technological capabilities of LTIMindtree and Voicing.AI, under the global innovation arm of Fairfax Digital Services.

Dhruv utilizes cutting-edge, AI-driven technologies and Large Language Models (LLMs) to address the rapidly growing and evolving needs of the Indian business travel sector. Current data highlights the Business Travel sector’s exponential growth in India, projected to reach $20 billion by 2030, while addressing the increasing complexity of travel requirements.

Key Features of Dhruv:

  1. Scalable, Multi-lingual, and Multi-modal: It supports various languages and offers extended features like chat and messaging.
  2. Sentiment Analysis: Ensures empathetic responses to every query through advanced tone recognition.
  3. 24/7 Support: AI voice agents provide around-the-clock customer assistance.
  4. Seamless Handover: Transfers complex requests to human agents without disruption.
  5. Accelerated Resolutions: Reduces resolution times significantly, improving efficiency.
  6. Significant Value Creation: Contributes to the burgeoning generative AI market, estimated to generate over $300 billion globally.

Madhavan Menon, Executive Chairman of Thomas Cook (India) Limited, stated: “Innovation and customer-centricity are at the core of everything we do. We are pleased to introduce Dhruv in collaboration with LTIMindtree and Voicing.AI to redefine business travel.”

Sanjay Tugnait commented: “Dhruv is a beacon of innovation for enhancing customer engagement, streamlining operations, and providing uninterrupted support.”

Venu Lambu emphasized the human-like interaction Dhruv provides, noting its aim to revolutionize business travel.

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