Cathay Pacific, Hong Kong’s flagship airline, has returned to its historical roots at Kai Tak Park, becoming the exclusive founding travel partner of the newly developed Kai Tak Sports Park (KTSP).

The announcement was made at a ceremony held inside KTSP’s Health and Wellness Centre, where executives from Cathay Pacific and KTSP discussed future collaborations.

Lavinia Lau, chief customer and commercial officer at Cathay Pacific, expressed excitement about the strategic partnership with KTSP:

“Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong.”
(Translation: Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong.)

Under this partnership, both Cathay Pacific and KTSP plan to introduce the first aviation-themed immersive experience in the Greater Bay Area through the Cathay-branded West Bridge, connecting the Sung Wong Toi MTR station to Kai Tak Stadium. This initiative aims to engage the local community and rekindle the legacy of Cathay Pacific as both an airline and a national symbol.

KTSP is positioned to be the largest integrated sports and entertainment landmark in Hong Kong, providing diverse sporting, cultural, and entertainment events to a global audience.