Rusutsu Resort Tech and Kamori Kanko Collaborate to Innovate Japan’s Ski Industry

The partnership aims to establish a sustainable business model that integrates local expertise and technology for the ski industry.

With the rapid evolution of the Japanese ski industry amidst shifting global tourism trends, Rusutsu Resort Tech (RRT) and Kamori Kanko Co Ltd have teamed up to craft a new business approach for the sector. This model emphasizes the revitalization of the regional economy, environmental protection, and enhancing the quality of life for local residents while fostering sustainable growth within the industry.

The collaboration is set to implement innovative strategies that go beyond conventional methods. By harnessing local expertise alongside modern technology, the aim is to transform Rusutsu Resort into a benchmark for next-generation ski and tourism destinations.

Hisatake Kamori, CEO of RRT and president of Kamori Kanko, stated: “This initiative is a result of over a decade of vision, two years of strategic planning, and one year of diligent preparation. Our objective is to position Rusutsu Resort as a business hub that facilitates regional revitalization. It’s more than just developing a resort; it’s about building long-term partnerships that generate new value and encourage sustainable growth.”

In contrast to traditional expansions led solely by developers, this initiative calls for collaboration among businesses, local stakeholders, and innovators to shape the region’s future. The primary goal is to cultivate a sustainable resort ecosystem through co-creation, harmonizing economic growth, environmental considerations, and community welfare.

RRT and Kamori Kanko have identified five strategic focus areas: Environment, Tourism, Health, Education, and Economy, forming the foundation of this new regional revitalization model.

Through cooperation with the local community, the initiative aims to drive sustainable development while promoting economic growth and improving living standards.

Ultimately, this venture aspires to set a new standard for responsible tourism development both nationally and internationally, establishing a sustainable resort city that attracts visitors globally. The aspiration is for Rusutsu Resort to emerge as a globally recognized model of balanced development, integrating environmental stewardship, economic growth, and community well-being.