Custom Travel Solutions (CTS) is excited to announce the hiring of Brian Butts as their new Vice President of Sales. With a wealth of experience in global travel partnerships, Butts aims to enhance the company’s growth trajectory throughout 2025.

Butts has a notable background in travel technology and B2B sales. Recently, he was the Consulting Partner and SVP of Strategy at Dorms.com, where he contributed significantly to the company’s growth through strategic planning and business development initiatives. His previous experience includes leadership roles at Global Solutions Team, where he facilitated effective travel tech partnerships and innovative solutions. Before that, he dedicated eight years at Booking.com, managing partnerships that generated over $1.8 billion in Gross Travel Value (GTV).

CTS is positioning itself in the rapidly expanding travel subscription market, where Butts’ experience will be crucial in driving revenue and optimizing sales strategies. His focus aligns with the company’s goal to innovate travel memberships and loyalty programs while seizing new opportunities in the U.S. market.

Brian’s leadership qualities in the travel sector are highly regarded,” stated Caroline Dal’lin, Senior VP of Business Development at CTS. “His skills in forging partnerships and driving revenue growth make him an ideal fit for our Business Development initiatives as we advance our mission to transform travel memberships and loyalty schemes.”

Butts is dedicated to focusing on innovation and member engagement as he undertakes his role in steering CTS’s ambitious growth plans.