1834 Hotels has officially named Rod Harrex as its new Chief Operating Officer (COO). With extensive experience in tourism and business development, Harrex is set to lead the company’s growth and operational strategies across its portfolio of over 60 hotels in Australia and the Asia-Pacific region.

Andrew Bullock, the CEO of 1834 Hotels, praised Harrex’s strategic vision, emphasizing his expertise in tourism management as crucial for enhancing the company’s operations and profitability.

“Harrex’s expertise in tourism strategy, destination growth, and leadership makes him an invaluable addition to our executive team. His vision and extensive experience will play a key role in further strengthening our portfolio, driving returns, and enhancing profitability for our hotel owners,” Bullock stated.

Harrex expressed his excitement for the new role, stating:

“I am thrilled to be joining 1834 Hotels at such a pivotal time in its growth. The company’s commitment to strategic hotel management and operational excellence aligns perfectly with my experience in driving tourism and business success. I look forward to working with the team to elevate the portfolio and support our hotel partners in achieving strong financial performance.”

This appointment marks a significant milestone for 1834 Hotels as it seeks to refine its management solutions and expand its footprint in the industry.

Harrex previously served as the leader of the South Australian Tourism Commission, where he focused on initiatives that boosted economic outcomes and brand authenticity. He also gained valuable experience at Tourism Australia, enhancing regional tourism through strategic partnerships.