Overview
British Airways Holidays has launched its 2025 Travel Trends Report, offering insights into popular destinations and evolving consumer behaviors, particularly influenced by social media.
Key Findings
- Hot Destinations: Malta is now among the most searched for venues, having moved up from the ‘Rising Stars’ category.
- Rising Interest in Koh Samui: There’s a 38% increase in interest in Koh Samui compared to the previous year, likely driven by entertainment factors.
2025 ‘Hotlist’
Top searched destinations during the January Sale:
- New York
- Dubai
- Barbados
- Cancun
- Tenerife
- Orlando
- Maldives
- Mauritius
- St Lucia
- Malta
Modern Travel Trends
- Taste Hunting: Travelers are now prioritizing food experiences influenced by social media, chasing unique culinary adventures.
- Paperback-Packers: Many are rediscovering the joy of reading while traveling, reinforcing the connection between literature and leisure.
- Trip Collectives: More travelers are coordinating trips with friends or family while booking separately.
Andrew Flintham stated, “Our report provides impressive insights on how UK consumers are looking to travel and underscores a growing preference for stress-free holiday packages.”
Jenny Southan remarked, “Travel in 2025 will be defined by a bold mix of nostalgia, curiosity, and self-discovery.”
