In a strategic move to enhance travel to Sabah (Malaysia) from the burgeoning Indian market, Thomas Cook (India) Limited and its affiliate, SOTC Travel, have entered into a partnership with Sabah Tourism Board. The agreement aims to promote and increase the visibility of Sabah as a travel destination for Indian travelers. This deal was formalized by Rajeev Kale, from Thomas Cook, and Julinus Jeffery Jimit of Sabah Tourism, in the presence of Datuk Manoharan Periasamy of Tourism Malaysia.

Key Highlights of Sabah:

• Multiple UNESCO Geoparks and Reserves.
• Home to majestic Mount Kinabalu, the highest peak in Southeast Asia.
• Renowned for destinations like Sipadan Island, a premier diving locale.
• An exciting array of activities including white water rafting, ziplining, and abseiling.
• Diverse ecosystems, home to unique wildlife such as the endangered orangutan and pygmy elephant.

The partnership will encompass destination knowledge sharing, inspiring marketing strategies, and joint promotional activities aimed at making Sabah a preferred destination for Indian travelers. Rajeev Kale remarked, “We are thrilled to announce this collaboration as it signifies a new offering for diverse travelers in India.”

“S.D. Nandakumar added,” with great excitement we look forward to presenting the beauty and cultural richness of Sabah to our clientele.”

In summary, this collaboration underscores the commitment of Thomas Cook India and SOTC Travel to introduce Indian families, young travelers, and corporate groups to the vibrant experiences Sabah offers.