Thailand's Tourism Authority Revamps Shopping Campaign Targeting ASEAN and India
Marketing/Tourism

Thailand's Tourism Authority Revamps Shopping Campaign Targeting ASEAN and India

Initiative aims to enhance Thailand's appeal as a shopping and cultural hub for tourists.

Building on its previous success, the Tourism Authority of Thailand (TAT) has launched the second phase of the ASEAN + India Shoppers in Thailand retail tourism campaign, aimed at promoting Thailand as a premier shopping and cultural destination. This campaign primarily targets tourists from ASEAN nations and India with special offers and immersive experiences.

Key Objectives:
The initiative intends to bolster Thailand’s image through cuisine, locally-crafted goods, and distinctive products, showcasing the strengths of Thai culture.

Quote from Governor:
“Aligned with the government’s 5 Must-Do Experiences in Thailand initiative, this campaign highlights Thai strengths…” (Translation: “This initiative works together with the government’s top five experiences in Thailand, showcasing the country’s strengths through local cuisine and products.”)

Travel convenience for ASEAN and Indian tourists is also emphasized, as average flight times are only a couple of hours. TAT anticipates this initiative will have a significant economic impact exceeding 180 million Baht, while aiming for over 1 million worldwide impressions.

The campaign is set to run from March 1 to June 30, providing shopping and dining privileges for visitors valued between 500 and 3,000 Baht.

Participate:
Visitors can join by scanning a QR code upon arrival in Thailand or by visiting the official website for more information.

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