Cathay Pacific Wins Two Prestigious Design Awards for Its Inflight Entertainment System

Cathay Pacific’s inflight entertainment (IFE) system recently received nods from two of the world’s most esteemed design awards: the German Design Award 2025 and the Red Dot Award 2024.

The airline was named a Gold winner in the Excellent Communications Design-Interactive User Experience category of the German Design Award and a winner of the Red Dot Award: Brands & Communication Design-User Interface Design.

These awards reaffirm Cathay Pacific’s excellence in delivering an exceptional customer experience and design, showcasing its commitment to becoming the world’s best premium airline.

Hailed for Human-Centric Design

Vivian Lo, Cathay general manager for customer experience and design, said: “We are incredibly honoured and humbled to be presented with two of the most internationally acclaimed awards in the design arena, which serve as a further acknowledgment of our steadfast commitment to delivering world-class experiences to our customers.”

Cathay Pacific and Reaktor developed the IFE with a thoughtful, human-centric design, underpinned by innovation, customer comfort, and an intuitive graphical user interface.

Lo added: “With these recognitions, we hope to continue to lead the charge for the industry and beyond as we strive to push the envelope of customer experience, ensuring that every facet of the journey is genuinely cared for.”

Designed with Passenger Enjoyment and Comfort in Mind

With a focus on visual harmony, intuitive user interaction, and accessibility, Cathay Pacific’s award-winning IFE system provides customers with enhanced control over their travel environment, fully integrating cabin technology with the seats.

Customers are placed at the very heart of the design, informed by years of customer research and insights. Notable features include My Journey, which integrates flight tracking with inflight entertainment, allowing for a game-like flight path preview, as well as Bluetooth compatibility for a premium digital experience.

In the upgraded Aria Suite Business class on Boeing 777-300ER aircraft, customers can customize the space to their preferences using interactive touchscreen controls that include pre-set modes such as Relax, Work, and Sleep, enhancing the total travel experience.