Hyatt Expands Its Presence in Central America and the Caribbean with the Acquisition of Playa Hotels
Hyatt Hotels is set to purchase Playa Hotels & Resorts for $2.6 billion, enhancing their all-inclusive brands and expanding their offerings in the Caribbean and Central America.
Hyatt Hotels is expanding its all-inclusive brands, including Hyatt Ziva and Hyatt Zilara, by acquiring all outstanding shares of Playa Hotels & Resorts for $2.6 billion. This acquisition will introduce new all-inclusive resorts in Mexico, the Dominican Republic, and Jamaica to World of Hyatt members upon integration.
The acquisition emphasizes Hyatt’s strategic position in Central America and the Caribbean. Despite the purchase, Hyatt plans to uphold its asset-light approach by seeking third-party buyers for Playa’s owned properties by 2027. This move may affect several competitor properties linked to Hilton, Wyndham, Marriott Bonvoy, and IHG.
Mark Hoplamazian, President and CEO of Hyatt, stated, “Hyatt has firmly established itself as a leader in the all-inclusive space, a journey that began in 2013 through an investment in Playa Hotels & Resorts that launched the Hyatt Ziva and Hyatt Zilara brands. This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”
This acquisition aligns with Hyatt’s ongoing strategy to increase its all-inclusive offerings, following its previous acquisition of Apple Leisure Group in 2021 and a joint venture with Grupo Piñero.
